Running Your Business

3 Factors to Consider When Selecting a New Office Space

  • Don't rush the choice; research the new location thoroughly

  • Make sure your target demographic is in the new location

  • Don't choose a location that might alienate your employees or your loyal customers

Posted by November 18, 2019

How do you know when it’s time to find a new office space? For starters, you may be running out of room to accommodate growth, discovering that conference rooms are always at a premium. Or maybe you want a space with bonus amenities like a game room or gym. Shifting to a new locale may also be a necessity in times of business lulls or downsizing.

But in the end, everyone will have to live with your decision, so a big move like this shouldn’t be taken lightly. Here are a few factors to consider before relocating your business.

Will a Move Affect Employee Quality of Life?

Should employees be involved in the relocation decision? The simple answer is yes, at least to an extent.

A business owner should consider the needs of their employees when deciding on a new location. Don’t pick a place that would add huge commute times; or if it does, allow flex schedules or remote work. You’ll also want free and ample parking nearby or to be centrally located to public transportation—both would be ideal!

If possible, talk to your employees about the locations being considered and get feedback. You can also send out surveys to gauge what your workforce desires from an office. Through these efforts, you can hopefully select a space that checks off all the important boxes and makes your staff happy, too.

Is Relocation Feasible Right Now?

When considering a new office, don’t rush the decision. Start by looking early and take plenty of time to research the options. What are the quality of life and cost of living like? Are taxes higher or does the new location offer tax credits? Can the new location handle expansion in a few years?

You’ll also want to consider if the office itself matches the culture of the business. If your employees value going outside or if your business is somehow connected to nature, you’ll want a location with big windows that’s near a park or walking trails.

Before committing, make sure the new location reaches the business’s target demographic. Will it be tough to find clients in the new location? Can the business shoulder the downtime needed while you gain the trust of new people and establish a reputation?

You might want to consider adding a second location instead of moving. This is a good option if the business has a committed clientele in the old location, as you can keep the goodwill from your old office while still reaching new targets. The cost of adding a second location could determine whether moving to a larger space in the future is feasible.

What About All the Small Details?

Small decisions can mean the difference between a minor headache or a major problem during your move. For example, most businesses will probably want to hire a moving company rather than tackling the feat themselves. This means making sure the moving company is insured, has good reviews and has strong security features. You’ll want insurance coverage for the move because you never know when something might go wrong.

Even if you decide to do the move yourself, try to time it when business is naturally slower. Employees will have to halt what they’re doing to pack and assist with disassembling desks and office materials, so waiting for a less hectic time is optimal for maintaining productivity.

Relocating to a new office can be a headache but it can also be a great opportunity if approached right. If you do your research before committing to a new space, your move can be a chance to shed old problems and embrace new opportunities.

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