Running Your Business

5 Employee Survey Best Practices

  • Employee survey best practices will help you gather whatever information you're looking for from your staff

  • Your surveys need to be easy to understand, focused and concise

  • In order to ensure that your staff is honest with you, promote the survey's confidentiality and then share (and act on) the results

Posted by February 18, 2018

You care a lot about your employees, and you want to make their work environment a home away from home. Yet, you might not know exactly what it is they want.

Is it more wellness components, educational trainings, additional ergonomic resources or maybe even a different office layout? The following five employee survey best practices can help you gather whatever information you’re looking for with ease.

1. Communicate With Your Staff

If you want a high level of engagement for your survey, you’re going to need to motivate your staff to want to participate. Simply emailing them a link and following up with a reminder email a few days later does nothing to show how important the survey results are to you.

To encourage high participation, tell staff in advance and continue to remind them the survey is coming. To really inspire them to complete your survey, provide an incentive for completing it.

2. Make It Easy to Complete

Your surveys need to be easy to understand, focused and concise. Don’t waste space asking questions that can be saved for a later date or aren’t relevant to your overarching goal.

Also, keep it short. You don’t want your team spending too much of their work time considering how they’d answer. Ideally, each question should be simple enough that they can spend a few moments to answer it, move on to the next one, complete the rest of the survey and get back to work.

3. Maintain Confidentiality

Candid feedback is the most important aspect of an employee survey. In order to ensure that your staff is honest with you, promote the survey’s confidentiality from the very first time you mention it to them. Let them know your priority is simply gaining the knowledge you’re looking for. Then, follow through and don’t ask any questions that can potentially be seen as identifying.

4. Share the Results

OK, your employees responded honestly, and now you have the information you were eagerly waiting for. Guess what? Your employees are now likely curious about the results, too.

Not only are you showing your team that their opinions are valuable to you, but when they read through the results, the responses will reaffirm how seriously you took confidentiality throughout the process. Also, sharing the responses is the first step toward showing your staff that you’re not only willing to make changes, but that you’re looking to implement them right away.

5. Act on the Results

So many businesses don’t follow employee survey best practices simply because they capture data and then take too long to implement any changes. Don’t fall into the trap of waiting to schedule a meeting to review the data and then setting up committees to consider change processes.

This isn’t to say that you need to change everything immediately. Just make sure to review your data right away. Then, get started by picking a few key items that need your focus and take action on them.

When you follow these employee survey best practices, your team will notice that you have their best interests in mind. Accordingly, they’ll be more likely to be honest with you and quick in responding—now and in future surveys.

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