Running Your Business

Improve Employee Engagement With a Better Employee Experience


  • A favorable employee experience creates the foundation for long-term employee engagement

  • High levels of employee engagement can increase business profits by as much as 21 percent

  • Organizations with a structured onboarding process have 50 percent greater retention of new employees

Posted by October 5, 2018

As a general rule, employers should always be looking for ways to improve employee engagement. Statistically, when workers are actively engaged in their roles, they contribute more in terms of productivity, innovation and loyalty.

According to a 2016 Gallup poll, employee engagement consistently contributes up to 20 percent of increased productivity and helps organizations outperform other firms in profitability by 21 percent. If you’re looking to enhance the employee experience at your organization, here’s what you’ll need to know.

The Link Between Employee Engagement and Experience

Improving employee engagement really comes down to creating a positive employee experience, which starts in the early phases of recruitment. At a time when the labor market is favoring job seekers—due to historically low unemployment levels and skill shortages—employers must focus on creating a great employee experience. From the moment a candidate learns of your company’s reputation, to the way they are treated during recruitment and how they are supported in their professional growth, every aspect of their experience should be considered.

Oftentimes, staff engagement levels are seen as an indicator of a company’s health and success. As noted by Forbes, the goal of employee engagement is strengthening workers’ commitment to their jobs and the company, and a great employee experience is the means to that end.

Creating a Better Employee Experience

Curious to learn how your organization can improve employee engagement with a better employee experience? Use these four steps to create a process that is more worker-focused:

1. Make Recruitment More Pleasant

What individuals encounter during recruitment and the hiring phase matters. Employee engagement can be built during the very first encounter with a candidate, as well as through better job advertisement and recruitment practices, more communication and frequent company updates.

For example, when soliciting applications, leave out the lengthy screening questions. An Indeed study indicates that 40 percent of candidates will abandon an application if there are 20 screener questions.

2. Provide a Structured Onboarding

It’s been shown that when there is a structured onboarding process in place, employee engagement and retention rates typically increase. Therefore, it’s a good idea to provide all new hires a structured onboarding that includes plenty of fun and interesting goals. According to Chris Lennon, vice president of Product Marketing at BirdDogHR, organizations with an established onboarding process have 50 percent greater retention of new employees.

3. Offer Ongoing, Self-Directed Training

A Globoforce survey indicates that meaningful work is the single most important contributor to a positive employee experience. For this reason, you should ensure that all employees have access to the training they need to become proficient in their roles. Try to match talent carefully with all jobs and move people into positions where they can make the most of their skills.

4. Reward (and Support) Productivity

It’s crucial to support positive work habits and provide the tools that employees need to be successful in their roles. So make sure that your coworkers get the best possible experience by rewarding them for their productivity and unique ideas. It can be challenging to provide a great employee experience, but it will pay off in terms of improved employee engagement.

Curious to learn other ways you can better support your colleagues? Take some time to explore the robust Employer Toolkit offered by United Concordia Dental.

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