Navigating Benefits

Millennials in the Workplace: Building Benefits by Generation

  • Reports show that millennials have a high rate of untreated tooth decay, largely due to cost concerns

  • Employees in this demographic will appreciate a high-quality dental plan and an explanation of the cost savings the plan will bring them

  • Millennials will be more likely to use their dental insurance if they know how much it helps their overall health

Posted by October 22, 2018

Millennials in the workplace have different needs than other generations. This has resulted in quite a few changes at the workplace, touching everything from communication styles to office design, working arrangements and dental insurance.

Accordingly, business owners and HR representatives should consider the unique needs of this demographic when communicating the importance of dental benefits. Here’s a look at millennials’ unique relationship with health and dental insurance—and how you can use that knowledge to encourage them to invest in (and use) your organization’s dental benefits.

Dental Insurance for Millennials Is a Good Investment

According to the American Dental Association, more than 30 percent of young adults in the millennial generation have untreated tooth decay, which is the highest of any age group. Many of these individuals have oral issues because they have less access to dental insurance. Without adequate coverage, the cost of a dental visit may simply be too high for them.

If your company employs a number of millennial employees, it’s a good idea to go the extra mile to offer that insurance. This means you might need to get your dental insurance from a third party that’s outside of your regular health care provider—and may need to subsidize at least part of the dental premiums to make the insurance more cost-effective for your staff.

If you’re wondering whether this extra expense is worthwhile, rest assured it is. Studies show that encouraging your fellow employees to visit the dentist regularly can save your business money in the long run. Consider offering dental insurance that fully covers preventive services, doesn’t count those services toward the plan’s annual maximum and has a large number of network providers who are nearby.

Many Millennials Avoid Health Expenses Because They Can’t Afford Them

Since millennials typically don’t have as much money budgeted for health emergencies, individuals in this age group sometimes avoid seeking medical attention. In fact, 27 percent of millennials say they don’t go to the doctor so they can avoid paying high medical bills, and 50 percent report they’ve received a medical bill that they didn’t budget for.

This shows that most millennials are budget-conscious and can’t really afford health expenses without insurance. Keep this in mind when talking to your millennial staff about dental coverage. If you invest in insurance that will greatly reduce their dental expenses, they’ll value that. They simply need to understand how the cost savings will work before they take a chance on the price of dental care. You can help facilitate this by setting up a meeting between your millennial staff and an insurance agent. You can also provide a list of in-network dentists so it’s easier for them to find someone nearby.

Millennials View Health Care as the Most Important Benefit

Interestingly, 34 percent of millennials view health care as the most important benefit that their employer can offer. This means that even though statistics show that they may put off going to the doctor because of expenses, they do view their overall health as important.

If you offer dental insurance, your millennial team members will value it—especially if you show them just how much oral health and regular dental cleanings can improve their overall health. Providing pamphlets, studies and online risk assessments can help employees better understand the impact dental health can have on their overall health.

After you’ve done this, demonstrate how much you value dental health as a manager. Consider offering your employees time off to attend dental cleanings twice a year (and other dental office visits). By demonstrating that you think dental health is important, your staff will be more likely to take it seriously.

As you can see, millennials in the workplace are very likely to appreciate dental insurance and take it seriously, as long as they understand just how much it can benefit their overall health. Educating them about how significant their savings will be on a dental plan can help, too. Talk to your insurance agent about setting up a meeting with your staff and offering one-on-one appointments to answer any specific questions.

Interested in learning about the dental insurance options available to you? Explore the United Concordia Dental website for a full list of its offerings.

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