Running Your Business

Small Business Saturday Success: 5 Tips to Help You Prepare


  • On Small Business Saturday, people are encouraged to do their shopping at small businesses rather than the big chains

  • You can make the most of Small Business Saturday by preparing for success

  • Try to implement a rewards program, take charge of your online presence and respond to customers on review sites

Posted by November 16, 2018

Small Business Saturday success can make a big difference for your business during the holiday season.

What is Small Business Saturday, exactly? Well, it’s the Saturday after Black Friday, which follows Thanksgiving. On this day, people are encouraged to do their shopping at small businesses rather than big chain stores. If you own a small business, you’ll definitely want to take advantage of this event.

For starters, you can advertise, promote via social media, and work with other small businesses to try to get people in the door. But, there’s even more you can do to prepare for Small Business Saturday! Here are five ideas to consider.

1. Implement a Rewards Program

You may think this type of offering is only for coffee shops and dry cleaners, where you can get a complimentary coffee or clothing laundered for free after your tenth visit. But a rewards program can apply to any type of business.

Depending on your organization’s industry, you could consider offering price reductions or free gifts once a certain dollar amount is spent or after so many visits. Figure out what is popular with your customers and use that to build your rewards program.

2. Take Charge of Your Online Presence

These days, it’s not enough to simply have a website. Is your business reviewed on Yelp and Trip Advisor? If you search for your company on the internet, do the actual hours of operation and correct address come up? Do Google’s directions accurately direct people to the parking lot?

If you answered “no” to any of these questions, it’s time to update your online presence! The last thing you want is for people who wish to visit your business to not be able to find it.

3. Respond to Customers on Review Sites

When someone leaves a positive comment on a review website, make sure to thank them. If someone posts online about a negative experience, respond apologetically and let them know how you plan to fix or mitigate the issue. This lets customers (and the general public) know that you care, you’re paying attention and you’re willing to work with them.

4. Make Small Business Saturday Gift Cards

If you already have a gift card program in place, you can create a special card to promote your company’s involvement in Small Business Saturday. If you don’t currently offer gift cards, now is the perfect time to implement a program.

Many people will be purchasing holiday presents soon after Thanksgiving, and a gift card program is an effective way to encourage them to patronize your store. If you provide services, such as a hair salon or auto shop, a gift certificate makes it possible for someone to give your services as a present. That’s a win-win for everyone.

5. Don’t Forget the Sales

You should never allow Small Business Saturday to pass without holding a sale. People expect reduced prices on retail holidays, and will likely be disappointed if there isn’t a special deal to pursue. So, it’s a good idea to decide on your sale and start your marketing as soon as possible. You’ll be competing with every other business in your area—not to mention, online stores—so make sure you spread the word and promote your sale with fliers and social media posts.

Small Business Saturday success is well within your grasp—don’t pass up this opportunity to take advantage of a day dedicated to supporting small businesses!

Looking to further engage your employees as a small business owner? Explore United Concordia Dental’s Employer Toolkit for inspiration.

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