Running Your Business

The Importance of Setting Goals at Work


  • The most successful employees typically set workplace (and healthy lifestyle) goals

  • Goal setting has been shown to improve workplace productivity

  • Organizations can help employees set their own goals at work, and reward them for success

Posted by December 17, 2019

With New Year’s steadily approaching—and New Year’s resolutions on everyone’s minds—there is no better time to consider setting goals at work.

Helping fellow employees build workplace goals at the beginning of a new year can set them up for success for the months ahead. Not to mention, goal setting can keep staff motivated and focused (especially when rewards are in place) and typically improves workplace satisfaction and productivity.

How Employers Assist With Setting Goals at Work

Employers can assist employees with goal setting at work by:

  • Asking employees to record and track individual goals
  • Encouraging attainable, measurable goal setting
  • Following up with employees to determine if goals were met
  • Implementing routine employee performance appraisals
  • Offering rewards for employees who regularly meet workplace goals

Organizations can help guide employees and make suggestions for setting goals at the office, but staff members should work to establish their own professional goals.

Characteristics of Workplace Goals

Goals set by employees can come in various forms, and might include:

  • Goals that improve the company morale, general office environment or bottom line
  • Healthy workplace habits that contribute to success
  • Healthy lifestyle goals that improve energy and focus
  • Goals that aim to improve work quality
  • Measurable productivity, customer service or sales goals

Productivity goals can relate to the number of products manufactured, sales quotas met or even the number of phone calls, emails and projects completed. Meanwhile, customer service goals might include receiving quality ratings from surveys.

Sample Employee Workplace Goals

Having sample workplace goals available to employees can make it easier for them to set their own goals. Workers’ professional (and healthy lifestyle) goals can include the following 15 examples, among innumerable others:

  1. Arrive at work on time 100 percent of the time.
  2. Sell $_______ of a company product or service.
  3. Produce at least _______ products daily/weekly/monthly.
  4. Receive at least _______ percent score on company surveys or performance appraisals.
  5. Break a sweat while exercising ______ days a week.
  6. Use a sit-stand desk at work.
  7. Sleep at least seven hours every night.
  8. Reduce call times to ______ minutes per day.
  9. Earn a ______ degree.
  10. Complete _______ continuing education credits each month/year.
  11. Make ______ calls daily.
  12. Send ______ emails every day.
  13. Type ______ words each day.
  14. Reduce errors to _______ percent.
  15. Earn $_______ in commission monthly.

Employees’ individual workplace goals depend on the type of position held, but healthy lifestyle goals are relevant for all jobs. That’s because healthy lifestyle habits mean more energy and better focus at work.

Rewarding Employee Success

What better way to show employees gratitude for a job well done than by offering rewards for meeting workplace goals? Examples of common rewards offered at successful organizations include:

  • Commission for meeting sales goals
  • Monetary bonuses
  • Early release days
  • Work from home days
  • Gift cards
  • Company-wide employee recognition

It’s a good idea to establish guidelines for rewarding employees who achieve their professional goals. Doing so can improve job satisfaction, boost morale, heighten motivation and illustrate exactly how much your organization cares about workers’ well-being.

Looking for more ideas that can help you better support and engage your fellow employees at the office? Explore United Concordia Dental’s website and check out the Employer Toolkit.

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